Hope is NOT a strategy [VIDEO]
Do you sometimes sit there with your fingers and toes crossed hoping that a sale closes? Or perhaps you fret when you hear your receptionist or sales team on the phone with your clients.
Leaving the sales strategy to hope or even worse “common sense” will cost you in your business. You owe it to yourself and your bottom line to make sure you have a game plan of how you are going to open the call, ask exploring questions to discover your clients true needs and wants, create a solution and then finally close.
The money is in the close and too often I see business tap dancing all around the process as they don’t know how to close.
Action for you …. spend 30 mins actively planning what your outcomes are of your sales calls and what are the most common objections you and your team hear and need to overcome.
It’s expensive to trial this out on your clients, and can you really afford to?? Or another question why would you want to?
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